...cinephiles. We developed our analytical eye and knowledge by studying cinematography & breaking down every video or movie we see. We never stop exploring and gaining knowledge, especially during these times when everything is changing rapidly, and videos play a crucial part in our creative lives.


We worked for many international editing services, and their business model made us miserable. Because we are passionate about our work, we didn't accept being stuck in a system that didn’t encourage creativity and promoted quantity over quality.
So we created our own universe!


Storytelling is not just editing from a technical point of view. Storytelling uses a range of different cinematography techniques, that when combined, transmit certain emotions.
Nowadays, everybody can stitch clips together and have a nice soundtrack on it, but few are those that can actually tell a visual story.


In the past five years since working in this field, we have observed that video editing outside cinematography is made poorly. Storytelling is spread just as a concept because the majority has no idea what it is.


Our inner passion moves us forward in creating a community of like-minded people.
The goal is to educate editors in the spirit of conscious storytelling and refresh a market filled with second-hand edits.

MADELINE

"I’m a 90’s kid. I grew up being surrounded by stories, magazines, tv shows, cartoons. One night I stumbled upon the MGM channel, where I saw the classic movie, the wizard of Oz. I was mesmerized. It was something so beautiful to me. I knew the story since my mom used to read it to me, but visualizing it changed my experience. Although I'm an architect, the kid inside me told me that I must explore this side of me, left undiscovered. 4 years ago, I started video editing, I loved the feeling that my skill could make people happy. I love that I can express myself through editing and filming. This is how I deliver emotions! "

ALEX

"A sucker for stories, that's what I am. Since I can remember, I loved movies and video games. Not for recreation but for the fascinating world they are creating and for the stories that you discover. Being a part of that story is what excites me the most. Four years ago, I decided to dedicate myself to follow the path of storytelling. What better way to do it if not through filming and video editing? "